Challenge
Gold jewellery shoppers needed instant answers on live rates, product discovery, comparisons, and return policies — without waiting for support or navigating complex catalog filters.
ai · 2025
NKM AI Shopping Assistant
AI chatbot for NKM B2C gold jewellery — live gold rates, smart product suggestions, side-by-side compare, and instant policy answers.
Overview
The Product Context.
The NKM AI Shopping Assistant is a production eCommerce chatbot built into the NKM B2C web and mobile apps — powered by AWS Bedrock Converse with tool calling, a jewellery knowledge base, and bilingual quick replies in English and Hindi.
- Industry
- Jewellery
- Category
- ai
- Year
- 2025
- Services
- AI DevelopmentE-commerceMobile Apps
Strategy
Orchestrate Bedrock with structured tools (search, recommend, compare, gold rate, FAQ) and a knowledge base for policies and care guides — surfaced through quick-reply chips on web and Flutter mobile chat.
Solution
Laravel ChatOrchestrator with BedrockConverseService, ChatToolExecutor for catalogue actions, and ChatQuickReplies for one-tap intents — delivering product cards, live 22K/24K rates, compare tables, and detailed policy answers in chat.
UX note
Interfaces Designed For Operational Clarity.
Priority was given to readable hierarchies, status visibility, and journeys that support busy users — not decorative complexity.
Technology
Implementation Stack.
Amazon BedrockAWS Knowledge BaseLaravelReactFlutterPHP
Process
Delivery Sequence.
- 01Chat intent mapping and tool schema design
- 02Bedrock Converse + Knowledge Base integration
- 03Laravel chat API, sessions, and rate limiting
- 04React Chatbot widget for web storefront
- 05Flutter AI Chat in consumer mobile app
Features
Product Capabilities.
Live MCX gold rate (22K / 24K per gram)
Product search and smart recommendations
Side-by-side product compare (price, weight, purity)
Return, delivery & care policy from Knowledge Base
Complete-the-look and budget suggestions
English & Hindi quick-reply chips
Results
Outcomes We Designed For.
- ▸24/7 AI-assisted shopping on web and mobile
- ▸Faster product discovery for gold jewellery buyers
- ▸Policy answers without leaving the chat flow
Architecture
System Building Blocks.
- AWS Bedrock Converse + Knowledge Base
- Laravel ChatOrchestrator & tool executor
- React Chatbot.jsx web widget
- Flutter mobile AI Chat screen
- MySQL chat sessions & message history
Visuals
Project Screens & Interface Views.
Selected visuals from the delivery set, used to communicate product direction and interaction density.
Screen 01
NKM AI Shopping Assistant
Screen 02
NKM AI Shopping Assistant
Screen 03
NKM AI Shopping Assistant
Testimonial
What The Client Said.
Feedback from the team we built this project with.
“Customers ask about gold rates, product options, and return policy all the time. The AI chatbot answers those questions instantly on web and mobile — it saves our team hours and helps shoppers decide faster.”
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Next step
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